Most companies say this, but do they really? Of course they love it when customers give them money but that only happens occasionally - what about the rest of the time? Great companies make their customers feel like there is a genuine connection, lesser companies don’t.
If you are in business already or would like to be, what kind of business do you want to be a part of?
Everyone wants a great company. Not enough people do the work to make one. Do the work.
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